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Predictions made by John Battelle

Description of John Battelle » Group Other
Search engine guru and host of the popular trade show Search Engine Strategies (SES). John runs a very popular blog at http://battellemedia.com.

Who's Wrong Prediction Scorecard for John Battelle  
Total Known Predictions 1
Percent right 0% (0 Right, 1 Wrong, 0 Pending)

John Battelle Predictions
#1:   Entered by alex (135) on 12/30/2006  »  Reference URL
Date Made:12/21/2005
Prediction:John says, in 2006, "Someone, and I do not know who, will make a big pile of Big Media video assets freely available on the web - and not via Google Video. This will be a major studio, or television company, which will realize that once you free content, content will come back to you in mashed up and remixed glory that has - holy smokes! - real business models like advertising and retail attached."
Outcome:Wrong
Outcome Description:"Well, not exactly, but this was certainly the year the majors started very heavy petting with letting their assets up on the web, but they most certainly did NOT let them up for remixing. Save, of course, the BBC. And, come to think of it, this is in fact a major Big Media asset. I still think this model is viable, and I still think it will happen. Stay tuned for my 2007 predictions, coming next week. "


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